For Immediate Release:
May 20, 2026

County Commissioners celebrate record-breaking growth and kick off 2026 summer tourism season

LONG BRANCH, NJ – The Monmouth County Board of County Commissioners and tourism partners officially launched the 2026 summer tourism season at Ocean Place Resort & Spa on May 19, celebrating another year of record-breaking growth and spotlighting a summer packed with major events and attractions.

“Summer 2025 marked a historic milestone for Monmouth County tourism, with the County’s shore towns collectively surpassing $32 million in beach revenue for the first time ever, further solidifying Monmouth County’s reputation as a premier tourism destination,” said Commissioner Director Arnone. “According to the State report, visitor spending climbed from $3 billion in 2024 to just under $3.2 billion in 2025, which is nearly a 4 percent increase. The tourism industry also supported more than 24,000 jobs countywide in 2025 and generated more than $360 million in fiscal tax impacts, underscoring tourism’s powerful economic impact across the County.”

Looking ahead, Commissioner Director Arnone highlighted the County’s plans to celebrate America’s 250th anniversary. Together with his fellow Commissioners, County Clerk Christine Hanlon and Sheriff Shaun Golden, Monmouth County is organizing a series of special experiences and events for residents and visitors, including a signature 5K Run, Gala and County parade.

“With the FIFA World Cup bringing international attention to the region, Monmouth County is also preparing to welcome visitors for day trips, weekend getaways and extended stays,” said Commissioner Director Arnone. “Through targeted digital marketing initiatives, Monmouth County Tourism will showcase the County’s beaches, downtowns, parks, attractions and rich history to travelers visiting the United States during the tournament.”

Long Branch Mayor John Pallone highlighted the city’s historic ties to America’s presidents and the excitement surrounding this year’s patriotic celebrations.

“This summer is especially exciting for everyone as we celebrate America’s 250^th birthday,” said Mayor Pallone. “Long Branch has long been known for its connection to our Country’s presidents and we are proud to have Monmouth County’s Seven Presidents Park here as a nod to the presidents who visited our city.”

Ocean Place Resort & Spa General Manager Paul Schwartz welcomed attendees and spoke about the resort’s continued commitment to supporting tourism and creating memorable visitor experiences.

“As Long Branch continues to grow as one of New Jersey’s premier beachfront destinations, Ocean Place remains committed to helping drive tourism and year-round visitations for the region,” said Schwartz. “Our focus this season is to create memorable experiences for every guest.”

Greater Long Branch Chamber of Commerce Executive Director Lewis Payne emphasized the vibrant energy throughout the city during the summer months and previewed several major events planned for the season.

“When summer arrives in Long Branch, the city truly comes alive,” said Payne. “From the beach and boardwalk to our restaurants, shops, hotels and community events, there’s an energy throughout the city you can feel every single day. … the Chamber, the City and the UEZ are working together to host World Cup watch parties across the city, creating opportunities not only for local businesses, but for the community to come together and celebrate the greatest sport on earth. On July 4, New Jersey’s biggest Independence Day celebration will feature the most spectacular fireworks on the Jersey Shore and OceanFest will welcome tens of thousands of visitors. We are looking forward to a fantastic summer here in Long Branch.”

Monmouth Arts Executive Director Teresa Staub spoke about the importance of the arts community and the partnerships that help bring cultural programming to life throughout Monmouth County each summer.

“Today, Long Branch is alive with energy,” said Staub. “We are proud to partner with organizations that keep creativity active and thriving across the communities. Summer in Monmouth County is truly when the arts come alive. Let’s show up for the arts this summer.”

For news and alerts from Monmouth County, go to visitmonmouth.com or follow @MonmouthGovNJ on Facebook, X and Instagram.

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