For Immediate Release:

July 7, 2014

 

Consumer Affairs launches proactive initiative

Seeks to protect boardwalk businesses and their customers

 

FREEHOLD, NJ – Monmouth County’s Division of Consumer Affairs has launched an initiative to protect Shore town businesses and beachgoers this summer.

 

The Division is in the process of going door to door to businesses on the boardwalks in Monmouth County to remind them of the statutes and return policies set forth by the New Jersey Consumer Fraud Act.

 

“This is a proactive initiative to ensure a happy and successful summer for our businesses, residents and visitors,” said Freeholder Director Lillian G. Burry. “It is important that businesses clearly identify their sale prices and return policies to protect themselves and their customers.”

 

Businesses have been notified that, as per the Consumer Fraud Act, all merchandise must have a tag or label with the selling price. With regards to a return policy, a business may have any return policy they wish as long as it is clearly visible to the consumer before the sale is made.

 

“Last year, our office received numerous complaints from both consumers and business owners,” said Annmarie Howley, director of the County’s Division of the Consumer Affairs. “That is why this year we are going directly to each of the businesses to ensure that they understand the statutes that will protect both them and the consumers.”

 

For more information about the Consumer Fraud Act or the Division of Consumer Affairs go to www.visitmonmouth.com.

 

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